Just landed? An extra-terrestrial’s guide to social media
September 9, 2016 by Kevin Oubridge
So, I’m going to let you into a little secret… You don’t have to be ET tech-savvy and a complete social media expert to use the online world to your advantage.
In fact, if you start to swot up on social media, you’ll be surprised how much you can learn.
Patience, dedication and commitment goes a long way to online success, as does some good old-fashioned ‘trial and error’. So, let’s get started. Here are a few tips for you to try out when working on your accounts.
I’ve listed this platform first, because for coaches, I find it can be one of the most effective. You see, it’s all about building your professional network, growing an account with your target audience & developing good working relationships with prospect and future clients on there.
Linkedin has over 332 million members, with 2 new users joining every single second, which is why it’s the perfect place to generate leads and increase business.
Make your profile stand out and your personality shine through. Don’t simply list professional qualifications and job role, make it engaging and different to read! Be sure to write a friendly welcome message to everyone who chooses to connect with you (after all, we can assume they’re interested in what you do if they’re sending you an invite!) and work on adding value in everything that you do.
Don’t try to SELL, SELL, SELL. On LinkedIn your focus should be on showcasing yourself as an expert and being friendly, approachable & the right person for potential clients to turn to. Become recognised in your field and share daily updates for your connections.
Try Facebook ads. But, as I’m a big believer that social media growth should be done authentically, make sure you’re attracting potential clients to your page due to quality content and genuine engagement.
Use Facebook so you can get your messages seen & heard in the right places, as opposed to simply ‘buying’ followers, who won’t truly engage.
There’s also heaps of other ways to get noticed without paying for ads, so think outside the box. Find appropriate groups to post in, run fun campaigns and never let your content slip. Being consistent is key. See what works and what doesn’t, monitoring & tracking results on Google Analytics. And how about creating your own group, providing free help & guidance, from where you can move group members to paying clients.
Use your imagination & don’t be afraid to try new things. THINK: What would catch MY attention if I was looking for coaching or training?
As Albert Einstein once said:
Everything should be made as simple as possible, but not simpler.
And this fits nicely with the ethos behind Twitter: 140 characters, short tweets sent at anytime from anywhere, yet visible to anyone in the WORLD.
That’s the secret to getting noticed!
It’s all in how you represent your brand. Aim to post at least once a day, preferably 3-5 times spread out across a period of time – Hootsuite is a great free tool to use to schedule posts throughout the week without them looking automated, but make sure you’re still going online to interact with other accounts and keep things real.
Mix up shareable content with promotional posts and take advantage of trending hashtags. Grow your followers authentically yourself by finding and following your target audience and explore automated / welcome messages, written in the most genuine, least ‘spammy’ way. Give followers something small for free and use it as a way to introduce yourself properly.
This is a personal favourite platform of mine and when done properly can direct a LOT of traffic to your site, so try it for yourself!
Instagram is where you share your jazzed up photos. It’s different to other social media though. The only place there is a clickable link, is on your profile, so you need to make sure your pictures & profile are interesting, intriguing and encourage visitors to see more info by clicking that link on your profile.
Don’t bombard your followers with posts, only put the best pictures on there and edit carefully so that there’s a strong, visually appealing theme. I advise posting one picture every couple of days. Interact with other accounts, like their pictures, leave comments and don’t be afraid to follow!
This is KEY to growing your account.
Use hashtags to not only find your target audience, but have them find you too & always keep an eye on the hashtags that are currently trending to maximise exposure by using a couple of relevant ones from there too. You can add up to 30 hashtags in each post so make the most of this!
With all of the social media work you do, use your personality to make you stand out. Don’t try to tackle every platform at once, take your time and find out what works for you. Be confident, be engaging and most importantly be YOU!