How to market your coaching business
September 9, 2016 by Kevin Oubridge
Working out how to get coaching clients can seem like a bit of a daunting task.
Maybe your income figures are starting to look a bit poorly and you need a fresh injection of coaching clients to put the wind back in your sails. Or maybe your business is doing just fine, but you’re ready to take things to the next level. Or perhaps you’ve identified a brand new segment of potential clients, but you’re just not quite sure how to reach them.
Whatever your situation, you don’t have to moonlight as a marketing guru to successfully market your coaching business. Nor do you have to chain yourself to the telephone and spend hours pushing a hard sell to anyone who’ll listen. (Phew!)
Implementing basic digital marketing tactics isn’t as scary – or as difficult – as it sounds.
Simply taking a few positive steps in the right direction can work wonders when it comes to effectively marketing your coaching business, and putting a few online marketing tactics into action is a great place to start.
Here’s how to get coaching clients through marketing your coaching business online:
First things first: identify your target market.
Before you can start working some marketing magic, you need to know exactly who you’re targeting. It’s worth sitting down with a cup of tea and a notebook and having a good think about which coaching clients you really want to work with. Then, try to put yourself in their shoes and think about the kinds of challenges and problems they face on a daily basis. If you can put your finger on your target market’s main pain points, and then articulate how you as a coach can help them, you’re in a much better position to begin marketing your coaching business.
Make sure that your website is up to date and informative.
In today’s digital age, having a website is essential to the success of just about any business. Your coaching business is no exception. Think about it: when you need a product or service – whether it’s an insurance policy or a kitchen appliance – you usually begin your search with Google. The same is true for your potential coaching clients, so having a website and an online presence is non-negotiable if you hope to competitively market your coaching business. To put your best foot forward, make sure that your website has a clean, attractive design that’s easy to navigate. Ensure that all the information and contact details displayed are correct and update your website regularly with new information, specials and blogs (more about that below).
If you don’t have a website yet, don’t panic: you don’t need to spend hundreds of pounds on a fancy, complicated, custom-built website. Affordable, easy-to-use website building software like Squarespace allows you to create your own modern, professional-looking website with minimal hassle. Just remember, your website needs to be easy to view and navigate on both a PC and a mobile device, so always opt for responsive web design.
Blogging can be an incredibly powerful way to market your coaching business online. If you happen to have a flair for writing, that’s great, but you don’t need to channel Shakespeare to start blogging for your coaching business. Simply focus on writing helpful, insightful blogs that you think your target market will find useful.
Here’s the important bit: don’t just harp on about your coaching services; blogging isn’t about pushing a hard sell. Instead, put yourself in your potential clients’ shoes and come up with blogs that they’d find genuinely useful. To do this, it helps to focus on your target market’s daily challenges and pain points you identified earlier. Of course, while your blogs shouldn’t exclusively drone on about your own products and services, they should always be relevant to how coaching can help the reader.
Blogging regularly – just once a month is fine to start with – will keep your website relevant, help position you as a knowledgeable, helpful thought leader in your industry and even improve your organic search rankings. Promote your blog posts by sharing links to your blog via your social media pages and take the opportunity to notify relevant prospects about new blogs in your monthly newsletter.
Ready? Let’s get started.
Of course, there’s a lot more you can do to market your coaching business online, but the three steps outlined above will set you well on your way. Find out more about how you can win new clients by playing to your unique strengths as a coach.