Winning Executive coaching clients
A frustrating problem – you’re a coach, not a salesperson!
So how do you grow your leadership coaching business? How do you switch leaders in Blue Chips on to the value of your service?
You’ve tried it all. Networking, presenting, conferences, free workshops, newsletters, blogs, social networks, associate work, the lot. You may even have tried the dreaded COLD calling!. So named because the thought of it sends a chill down the spine of most of us.
You’ve got a million business cards in a box on your desk but not much in the way of business. Or maybe you’re doing pretty well but want to do a whole lot better.
A simple solution
That’s how we were at Accelerated Success. We were winning business but not enough, and not always the sort of business we were really looking for. It wasn’t a nice feeling and we felt totally unable to turn things round.
So we stopped doing all those marketing activities that took so much of our time but didn’t bring in much money. Instead we focused on winning business with leaders we wanted to work with. Who worked in companies we wanted to do business with.
We now make sure our clients understand the value we deliver with our leadership coaching. And we concentrate on building long-term relationships, where we win additional business year-on-year.
Play to your strengths
You can do the same as we did. You can build a thriving leadership coaching business by playing to your strengths as a coach.
Learn how you can start to enjoy your marketing
No need to reinvent yourself as a marketing professional, who delivers a bit of coaching on the side. Just deliver great leadership coaching and leverage key relationships to sell more coaching.
Just one other thing!
What do you mean by the term Blue Chip?
Glad you asked. Blue chips are the highest-value betting chips in poker.
What’s that got to do with leadership coaching?
In the 1920s, an employee of the New York-based financial information firm Dow Jones used the poker term to describe high-value company stock. Blue Chip is now commonly used to describe stock-exchange quoted companies with a reputation for quality, reliability, and the ability to operate profitably in good times and bad.
Can ‘Blue Chip’ apply to other companies as well?
Yes. Blue Chip is now widely used to describe all companies that fit this image of quality, reliability and longevity. They might serve Blue Chip clients, have Blue Chip suppliers, or partner with Blue Chips.
That’s quite a wide interpretation, isn’t it?
It’s the nature of how language evolves. This broader use of the term Blue Chip includes commercial organisations that don’t quite fit the more formal definition. It even includes some non-commercial organisations such as charities, non-profits, and those in the public sector.
A company is Blue Chip if it looks, feels and behaves Blue Chip-like. Does that work for you?